Superheroes
Branded content
As I mentioned before, as a kid I wanted to be a footballer. Plan B was becoming a superhero. I didn't. But I got to create something like this instead. This is a story that highlights the main attribute that Audi and Real Madrid have in common: the ability to thrill even those who are not into cars or football.
This branded content improved the average results of Real Madrid contents on engagement, views and watch time.

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