The future was right here.
Branded content.
Branded content.
In the run-up to the Women's Euro 2025, we invited five players from the Spanish National Team (Olga Carmona, Mariona Caldentey, Salma Paralluelo, María Méndez and Alba Redondo) to meet a group of girls who want to be like them when they grow up.
However, it was not what the footballers expected. It was so much more.
However, it was not what the footballers expected. It was so much more.
The strong insight and the creative twist gave this content something that branded content doesn't often achieve: authenticity.
The footballers liked it so much that they asked us to send them the final piece and two of them (Mariona and Maria) shared it on Instagram and TikTok.
The footballers liked it so much that they asked us to send them the final piece and two of them (Mariona and Maria) shared it on Instagram and TikTok.
It also managed to cross over into the offline world and was featured on major TV news programmes when they were talking about the Euro.
