Més que un Q.
Audi's SUV range always uses the letter Q (Q2, Q3, Q7, Q8). So, to introduce the new Audi Q8, an SUV that was more than a typical SUV, we gave a small twist to FC Barcelona's celebrated motto "Més que un club" (More than a club) . In Spanish the words club and the letter Q have a very similar pronounciation (club=cloob, Q=coo). The billboard was installed in the premises of Camp Nou.