"Adapt. Or disappear".
During the lockdown due to the Covid-19, most people weren't able to drive, and so Audi had to find a new way to convey the adrenalin of driving an Audi. It had to adapt.
So, taking advantage of Audi's presence in Gran Turismo Sport, the world's most popular driving simulator, we created a competition with the Audi R8 as the protagonist. But it wasn't just a race. It was the first and only competition where you could start driving an Audi R8 in GTSport and end up driving it on a real circuit.
PlayStation even liked it so much, they decided to join the competition as partners. All the contents will be shared by PlayStation Spain on their official channels, and the races will be streams on their Twitch channel.
Pixel to Asphalt was its name.
So, taking advantage of Audi's presence in Gran Turismo Sport, the world's most popular driving simulator, we created a competition with the Audi R8 as the protagonist. But it wasn't just a race. It was the first and only competition where you could start driving an Audi R8 in GTSport and end up driving it on a real circuit.
PlayStation even liked it so much, they decided to join the competition as partners. All the contents will be shared by PlayStation Spain on their official channels, and the races will be streams on their Twitch channel.
Pixel to Asphalt was its name.
Two influencers challenged drivers to a hot lap.
These were their custom Audi R8s for the challenge.
The fastest drivers would qualify for the semifinals.
And the best ones would reach the final.
The races were broadcasted on PS's Twitch channel.
It had a bigger audience than PS's usual content.
500 drivers started the competition.
12 reached the Gran Final.
