"Find a universal truth and present it in a new light".
For the international launch of the new Audi Q3 we had to create a campaign that could work in all Audi markets across the globe (from Mexico to Germany). So we came up with a concept to represent a universal truth for the target: the time for planning and dreaming is over, it's time for doing.
We developed a TVC and a print campaign, while the rest of the assets were developed by each market, depending on their needs.
The campaign was awarded at CdeC (Spain).
For the international launch of the new Audi Q3 we had to create a campaign that could work in all Audi markets across the globe (from Mexico to Germany). So we came up with a concept to represent a universal truth for the target: the time for planning and dreaming is over, it's time for doing.
We developed a TVC and a print campaign, while the rest of the assets were developed by each market, depending on their needs.
The campaign was awarded at CdeC (Spain).
