"Find a universal truth and present it in a new light".

For the international launch of the new Audi Q3 we had to create a campaign that could work in all Audi markets across the globe (from Mexico to Germany). So we came up with a concept to represent a universal truth for the target: the time for planning and dreaming is over, it's time for doing.
We developed a TVC and a print campaign, while the rest of the assets were developed by each market, depending on their needs.

The campaign was awarded at CdeC (Spain).

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