"Nothing connects like a story".
The Seat León is not a car any man would dream of, it doesn't even have the latest technology. But it's still a very good car, and very safe to travel with family.
So, to make a connection with our target (men in their late 30s and early 40s) we appealed to a strong insight:
when you have children, you stop being the center of your own life. And that's good.
So this is the story of a man, and how he uses the technology of his Seat León to get closer to his peculiar son.
The Seat León is not a car any man would dream of, it doesn't even have the latest technology. But it's still a very good car, and very safe to travel with family.
So, to make a connection with our target (men in their late 30s and early 40s) we appealed to a strong insight:
when you have children, you stop being the center of your own life. And that's good.
So this is the story of a man, and how he uses the technology of his Seat León to get closer to his peculiar son.
