El Bombo de Todos
Campaign.
Campaign.
While most brands were opting for content designed to stir emotions through grand speechless, we surprised and moved people through entertainment, and shifted the focus away from the brand (EBRO) to put the person who should always be at the centre: the fan.
This campaign was a tribute to Manolo el del bombo, the most iconic Spanish fan, who passed away in 2025. Without him, the team would certainly miss his energy. So Lamine Yamal, Ferran Torres, Marc Cucurella, Martín Zubimendi and Borja Iglesias took it upon themselves that this wouldn't be the case.
The content hero became the most viewed Spanish campaign in the run-up to the World Cup, without being sponsors of the event. But it was only the beginning. After the players "stole" head coach Luis De la Fuente's EBRO we took the statue of Manolo all around the Spanish geography so fans could charge "El Bombo de Todos" with their energy.
After we recharged El Bombo de Todos with everyone's energy, we took it to the US with the team. But the player can explain this better than I can.
While El Bombo de Todos was in American following the men's team, it's energy was still present in Spain, coming out of our billboards. Literally.
The results couldn't have been better for La Roja.
