El Clásico is not for you
TV spot
As the only sponsor of both, FC Barcelona and Real Madrid FC, Audi wanted to take advantage of El Clásico to present their newest model, the Audi e-tron. The challenge here was to find an insight that could highlight the virtues of El Clásico as an excuse to present the new e-tron. And it had to be relevant for an international audience, from Spain to China. This is what we did:
TV spot
As the only sponsor of both, FC Barcelona and Real Madrid FC, Audi wanted to take advantage of El Clásico to present their newest model, the Audi e-tron. The challenge here was to find an insight that could highlight the virtues of El Clásico as an excuse to present the new e-tron. And it had to be relevant for an international audience, from Spain to China. This is what we did:
