Stars of the Dugout
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As the main sponsor of Spain's Copa del Rey, SEAT had tickets to watch the final game between FC Barcelona and Sevilla from what they call "the third substitutes bench".
Going to the bench on a final match is usually not a good thing but since the concept for the New SEAT Ateca is "change your point of view" we showed the positive side of that. And to present it, we brought two former footballers (one from each club) that watched most matches sitting on the sidelines.
Going to the bench on a final match is usually not a good thing but since the concept for the New SEAT Ateca is "change your point of view" we showed the positive side of that. And to present it, we brought two former footballers (one from each club) that watched most matches sitting on the sidelines.
