"Nobody is better at pitching an idea than the person who thought of it".
I am an introvert, so presenting ideas to clients is always a challenge. However, I would never give up doing it myself, because I feel that no one can explain and defend an idea as well as the person who thought of it.
In 2023, Volkswagen needed to promote an offer that benefited its customers who were suffering from inflation. The idea we presented not only won the client over because of the strength of the insights and the impact it could have, but because of how I told it.
They liked it so much that they ended up asking me to voice the radio and TV ads.
My vocalisation wasn't the best and, besides, the ad was for Spain and I don't sound Spanish, but they still wanted me to narrate it, because I put my heart into it.
